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Instagram Strategy for
Deirdre Lobo, Vocal Coach
Instagram Strategy for Deirdre Lobo
The Brief
Deirdre Lobo, an esteemed international vocal coach and concert artist, required me to develop an Instagram strategy that highlighted expertise gained over a 40-year career. She sought fresh and engaging Instagram content for teens and young adults, authentic to her brand voice."
"Have a question on vocal health, vocal performance, confidence building, or career tips? For the next 24 hours, I'm here to answer all your burning questions! Simply write them in the comments below.👇"
'Ask Me Anything' Instagram Post, Deirdre Lobo
My Approach
Targeting musicians, vocalists, and voice-over artists, I revitalized the Instagram grid through a dynamic rebranding initiative. Collaborating closely with a graphic designer, I curated visually striking templates tailored to themes such as 'tips & tricks,' 'masterclass recaps,' and 'performance throwbacks.' This approach fostered consistency, inspiration and aesthetic allure, establishing Deirdre as a distinguished authority within her field.
"To mark my upcoming 'Unleash Your Voice' Masterclass in sunny Goa, here's a throwback of my last performance in the city - at the Monte Festival in 2013. 🎻
Send me a DM to guarantee your place!"
Unleash Your Voice (Goa Edition) Instagram Post, Deirdre Lobo
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